8am

Rise & Connect: Morning Registration & Vendor Networking 

Start your NAMB Focus experience right! Fuel up for a powerful day of learning with fresh coffee, donuts, & meaningful connections with fellow mortgage professionals before the sessions begin.

No rush, no pressure – just coffee, connections & conversation to jumpstart your NAMB Focus journey. 

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9 – 10:30am

Overcoming Adversity & Finding Opportunity

Sponsored by weMLO

Keynote speaker & frequent NAMB guest Barry Habib, CEO of MBS Highway, presents a look at the Fed, interest rates & housing.

Widely credited with saving the mortgage industry in 2020 from Margin Calls due to Fed Actions, Barry is a best-selling author & go-to media resource for his mortgage & housing expertise.

During his mortgage sales career, Barry personally originated over $2 billion. He is the highest rated speaker & trainer for over 25 years in mortgage & real estate

Notable Awards

• Three-time Crystal Ball Award Winner by Fannie Mae, Pulsenomics & Zillow for the most accurate Real Estate forecasts out of 150 of the top economists in the U.S.   
• 2019 Mortgage Professional of the Year 
• Finalist for the Ernst & Young Entrepreneur of the Year 
• Named to Mortgage Global 100 List  
• The St. Armand Ventures Businessman of the Year 2021 
• Named to the list of 100 People to Watch in 2023  

This keynote is sponsored by wemlo® processing services. Loan processing powerhouse wemlo merges human connection and user-friendly technology to help simplify the entire mortgage process for mortgage brokers and their borrowers. The company provides access to highly qualified, top-tier processing talent, and supports an extensive list of lenders and loan products to help customers get faster, more effective results. Since its inception, wemlo has been the trusted choice for nearly 600 mortgage brokerages across the country and has processed over 7,000 loans. 

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10:30 – 10:45am

Elevate & Connect with our NAMB Focus Vendors & Sponsors

Meet the companies showcasing the latest mortgage industry solutions, services & technologies designed to help brokers succeed in today's market!

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10:45 – 11am

NAMMBA Session featuring Tony Thompson, CEO, NAMMBA

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11am - 12pm

Freedom Mortgage Broker Panel

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12 – 1pm

Lunch With Our Vendors

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1 – 2pm

The Power of F#!king Up: Loss, Resiliency & the Art of Radical Authenticity

Tyler Mount, the nation’s leading expert in personal brand building & corporate marketing, presents a powerful session where he examines losses & perceived “failures” from his past, and finds where they brought about the kind of changes he needed to create the life of his dreams.

He applies these lessons in a universal way and relates them to readily applicable marketing strategies that will leave you so f#!king excited to harness the power of your authenticity, and enjoy a personal & professional life that’s distinctly your own.

As a consultant to nearly 1000 clients spanning 14 countries, Mount's experience spans brand development for residential agents, national brokerages & commercial brokers, in addition to new development portfolios valued at over $7 billion.

He's been profiled in dozens of reputable publications & served as a keynote speaker for marketing & real estate conferences across the country. His non-traditional, direct approach empowers business owners to take control & build empires. 

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2 - 3pm:

Prospecting Excellence: The Referral Mindset

Everyone prospects, but the elite know the time, place & methods that are converting in today’s markets. Expert veteran sales leader Christine Beckwith takes you on a deep dive about what profoundly sets apart those who know & those looking for the pot of gold. Find your gold with Christine's help. 

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3 – 3:30pm

Elevate & Connect With Our Vendors & Sponsors

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3:30 – 4:30pm

The Marketing Blueprint: How to Get More Deals Without Hard Selling

The simple 4-step system top loan officers use to attract, capture, nurture & convert clients without cold calls or pushy sales tactics. Trevor York shares a modern approach to marketing that turns attention into deals by scaling human connection through technology.

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4:30 – 5:30pm

Kyle Draper & Shane Kidwell Session 

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7 – 9pm

Elevate the Evening: NAMB Focus Reception 

Cap off your conference day at NAMB's signature reception event. Enjoy drinks, food & networking with industry leaders, peers & partners in a fun-filled atmosphere celebrating the spirit of independent mortgage brokering. Come ready to share stories, exchange ideas & toast to the future of our industry. 

8am

Rise & Connect: Morning Registration & Vendor Networking 

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9 – 10:30am

Using A.I. & Content to Double Your Business

Neel Dhingra, CEO of Forward Academy, will break down the actual tools & tactics on how to reach more clients & partners on social media in 2024, and how to convert this into real business results.

Neel is a content marketing expert who exploded his mortgage business by creating content that gets results on social media. He is the founder of Forward Academy, where he helps real estate & mortgage pros learn how they can do the same.  Neel hosts the annual Forward Event in Las Vegas, where LOs & agents from all over the country come to learn the latest trends in marketing.

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10:30 – 11am

Elevate & Connect With Our  Vendors & Sponsors

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11am - 12pm

Windsor Mortgage Session 

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12pm – 1pm

Lunch With Our Vendors 

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1 – 2pm

The One Jordan Strategy: Connection is the New Currency

In this unforgettable keynote, Chris Welton brings to life the gripping journey behind One Jordan—his revolutionary strategy to connect with elite performers by sending a single Jordan sneaker and a handwritten note. What began as a daring idea soon evolved into a catalyst for meaningful dialogue, mentorships, and high-impact collaborations with some of the most influential individuals in business and leadership.

Through immersive storytelling, Chris takes the audience behind the scenes of his journey—laying bare the courage, creativity, and vulnerability required to step into unconventional spaces. He dissects the mindset shifts needed to approach gatekeepers and influencers with confidence, and shares the pivotal moments that shaped the trajectory of his connections. More than just a tale of networking, this session becomes a masterclass in being unforgettable.

Attendees will walk away inspired to disrupt their own routines, empowered to create their own signature approach to relationship-building, and equipped with real tools to break through noise, build authentic bonds, and take their professional presence to the next level.

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2 – 3pm

ELEVATE Your Communication: Mastering Clear, Effective Messaging Between Loan Originators, Realtors & Consumers 

In an evolving mortgage landscape where every interaction matters, it's time to ELEVATE how we communicate. NAMB President Kimber White & Chief Executive Strategist Valerie Saunders share transformative strategies that rise above the noise & confusion that too often plague real estate transactions.

Battle-tested techniques, real transaction case studies & immediately implementable strategies will transform your communication from a potential liability into your greatest competitive advantage.

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3pm – 3:30pm

Phil Mancuso, EPM, El Presidente

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3:30 – 4:30pm

The Refi Outreach Toolkit: How to Wake Up Your Past Database and Close More Loans Without Being Salesy or Buying Leads featuring Carl White, Mortgage Marketing Animals

This isn’t just a presentation; it’s a full plug-and-play campaign that loan officers can implement immediately!

In this session, Carl will give those in attendance:

• A 5-piece campaign (letter to send out, checklist, email to send out, video script to record, and phone + social scripts)
• Step-by-step follow-up instructions.
• A walkthrough of 38+ reasons homeowners may be ready to refinance, and just don’t know it
• Messaging that helps LOs reopen doors without sounding pushy or salesy to past databases, friends, and family members.

This campaign is generating 3–8 extra closings per month for many, and it’s already proven, tested, and working. Normally, this campaign sells for $400, but Carl is giving it away, 100% free, to all attendees who come to the session. Printed materials and everything.

This has been one of the most-requested and highest-rated sessions at Mortgage Marketing Animals private events, and with rates shifting and Q1 around the corner, the timing couldn’t be better!

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4:30 – 5:30pm

Non-QM Panel 

9am – 4pm

Certified FHA Mortgage Professional (CFMP) Class

NAMB proudly presents the Certified FHA Mortgage Specialist (CFMP), sponsored by Freedom Mortgage. FHA loans have been helping people become homeowners since 1934. Having the ability to provide your borrower with the option of an FHA loan is a vital tool in your arsenal of lending options.

Education offered as part of this session is similar to training offered to FHA DE underwriters.

Topics covered include:

• Origination/Processing
• Borrower Eligibility
• Occupancy Types
• Loan Limits
• Underwriting using the TOTAL Mortgage Scorecard
• Credit Review Requirements
• Evaluating Liabilities/Debt/Income
• Asset Requirements
• Acceptable Appraisal Reporting
• Programs and Products

Immediately following the class, a test will be given, and upon passing, you will be presented with your CFMP certification and all the marketing materials you need to promote yourself!

Cost is $199 for NAMB Professional & Associate Members and $298 for NAMB Courtesy Associate & Non-Members.

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9am – 4pm

Certified Reverse Mortgage Specialist (CREV) Class

NAMB proudly announces our newest certification, the Certified Reverse Mortgage Specialist (CREV)!

Our certification sponsor, Liberty Reverse Mortgage, can help you confidently add reverse mortgages to your product mix in 2025!

More than 10,000 Americans turn 65 daily, and the reverse mortgage certification will give you the information and tools necessary to successfully navigate the product, process, and conversation with potential borrowers.

During the course you will learn:

• Age/Property/Equity Requirements
• How loan amounts are determined
• The role the product type plays in how much a borrower is allowed to access
• How a credit report is viewed and its potential impact on the loan
• Sales tips and best practices for working with borrowers 62+
• Overcoming objections and working through underwriting issues
• And much more…

Immediately following the class, a test will be given, and upon passing, you will be presented with your certification and all the marketing materials you need to promote yourself!