High-Conversion Sales Strategies for 2026: The Scripts, Systems & Psychology That Close More Loans

Join NAMB and the Weekly Roadmap for an informative webinar, “High-Conversion Sales Strategies for 2026: The Scripts, Systems & Psychology That Close More Loans“, on December 2, 2025 at 2:00 pm ET.

Join Brian Hale, Founder & CEO of Mortgage Advisory Partners and creator of WeeklyroadMAP, for a high-impact session on the sales strategies that top producers are using right now to convert more leads without buying more of them.

Using proven techniques and real scripts from Brian’s current coaching work, this session breaks down:

• Why conversion not lead volume is the fastest path to higher income
• How to convert refinance leads before spending another dollar on new leads
• The exact questions top originators ask to uncover fears, priorities, and buying signals
• A step-by-step engagement process for new and aged leads Follow-up cadences that actually work
• How to use CRM, video, and simple tech to stay top-of-mind
• How to turn every closed loan into 3–5 additional opportunities

Attendees will leave with Brian’s 10 highest-performing conversion scripts, a modern engagement playbook, and practical strategies they can use immediately to close more loans in a slower market.