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NAMB Focus 2020
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NAMB Focus 2020

2/18/2020 to 2/20/2020
When: Tuesday, February 18, 2020
12:00 PM
Where: Harrah's New Orleans Casino
228 Poydras Street
New Orleans, Louisiana  70130
United States
Contact: Valerie Saunders

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Register for 2020 NAMB Focus Today!

Start your 2020 off on the right foot and join NAMB for NAMB Focus, February 19-20, 2020 at Harrah's New Orleans Casino, 228 Poydras Street, New Orleans, LA 70130.

This year's NAMB Focus is ALL ABOUT YOU!

The "PROFESSIONAL DEVELOPMENT TRACK" features focused breakout sessions geared towards helping you create a business plan, learn new marketing ideas, discover new technology and more.  Cost is only $149 for Members and $249 for Non-members.  Plus, if you use the discount code EARLYBIRDFOCUS, you'll receive a $50 discount off your registration fee!

Our "PRODUCT SHOWCASE TRACK" features sessions on the latest software and products to help you and your business and exhibit hall admission featuring a variety of vendors looking to share information and ideas!  Cost is FREE if you register using discount code EARLYBIRDFOCUS

We want to help you make 2020 your best year ever!

Don't miss this opportunity to set your goals, learn new sales techniques and meet the country's top mortgage professionals at NAMB Focus...register today!


Tuesday, February 18, 2020

2:00pm - 4:00pm: NAMB Plus Board of Directors Meeting (closed)

4:00pm - 7:00pm: NAMB Board of Directors Meeting

5:00pm - 7:00pm (Vieux Carre Foyer/Ballroom): Sponsor setup and Attendee Registration

Wednesday, February 19, 2020

8:00am - 9:00am - Vieux Carre Foyer/Ballroom: Sponsor setup and Attendee Registration

9:00am - 5:30pm - Vieux Carre Foyer/Ballroom: Mingle with our sponsors throughout the day at our interactive sponsor-focused areas!

9:00am - 10:20am - Vieux Carre Ballroom (Professional Development Track)Getting Off The Loan Officer Roller Coaster presented by Carl White

Have you wondered why some loan officers are having their best month ever, while others are seeing significant decreases?  Do you find yourself having one great month, followed by a slow month, you know, the “Loan Officer Rollercoaster”?

As the current branch manager of one of the most successful mortgage branches in the nation, Carl White is going to map out for you how to have ever increasing months of high production, by eliminating the “good month followed by a slow month”, and “who does what” with the most successful loan officers throughout the nation.


10:30am - 11:50am - Vieux Carre Ballroom (Professional Development Track): How to turn online ads into quality booked mortgage appointments! presented by Connection Incorporated

During this incredible presentation, you are getting everything you need to be able to create your own online mortgage marketing machine.  Included in the presentation are successful ads from Google, Facebook, and Instagram.

You also get the exact process for turning that traffic into quality leads!

Next up you learn how to automate your follow up and never have to cold call or chase another lead again by using simple follow up messages that are converting over 40% of online leads into prospects.

Finally, you will learn how to turn those leads into mortgage application appointments without ever picking up the phone!

If you have been looking for a simple and reliable way to grow your business using online marketing this presentation is not to be missed!


11:00am - 11:50am - Fulton Street Rooms (Product Showcase Track): Product Technology and Guideline Updates presented by Freddie Mac

America relies on Freddie Mac to support housing market and the nation's renters, homebuyers and homeowners across the entire country and in all economic cycles.  Since being chartered by Congress in 1970, they have fulfilled their mission to keep mortgage money flowing, support the stability of the housing market, and promote housing affordability.  And they continue to lead the housing industry forward, building a better housing finance system for today and for tomorrow.


12:00pm - 1:00pm - Vieux Carre Ballroom (Lunch Cost included in Professional Development Track; Cost for lunch, $25 if not registered for Success Track)Marketing presentation by Barbara Yolles of Ludwig +

LUDWIG+ is a full-service, women-owned marketing consultancy, which excels in mind-blowing digital technology, infectious social media, brilliant strategic planning, laser-focused media planning, efficient media buying, insightful analytics, and a wicked creative powerhouse, who knows the value of keywords, like the ones found in this run-on sentence to drive SEO/SEM.


1:00pm - 1:50pm - Vieux Carre Ballroom (Professional Development Track): 5 Steps to Winning Great Agent Referral Partner Relationships presented by Ron Vaimberg

Ron Vaimberg, is an industry training veteran and coaching expert on how you can rapidly develop real estate agent relationships.  If you are committed to developing a 100% purchase referral based business, and you want to know how you can accomplish it faster than you ever imagined possible, then Ron’s session is a must for you to attend. 

Ron will share with you his secret formula and strategies for you to gain attention of virtually any real estate agent, and then captivate them and win their business in a single visit.


1:00pm - 1:50pm - Fulton Street Rooms (Product Showcase Track): Breakout Session presented by Lending Pad

Part of the NAMB Toolbox, Lending Pad provides NAMB members with these incredible benefits of the Lending Pad Brokers Edition...

  • Cloud based system designed for any-sized team, scale with your growth effortlessly  

  • Take your work anywhere with an internet connection; works well on Apple devices

  • Work directly from within the system to interact with your lenders 

  • Multi-user edit capable, no file lock-outs

  • Instant generation of call report upload file

  • Design your own e-Sign packages without drawing signature fields every time

  • Custom milestones, labels and fields

  • Choices to connect to your own POS, CRM software via Zapier

  • Export to any industry format - Fannie Mae 3.2, MISMO, ULDD or UCD for agency delivery

  • Broker/Banker combo (Banker fees may apply) 

Attend this informative session and learn more about Lending Pad!

2:00pm - 3:20pm - Vieux Carre Ballroom (Professional Development Track)The Perfect Week For A Top Loan Officer presented by Carl White

In this session, Carl White will map out “the perfect week” to closing more loans, all while having less stress, and more time off.  This will be a step by step list of very specific activities for you to do each day of the week to maximize lead generation and lead conversion with specific scripts, texts, and emails samples all provided.


2:00pm - 2:50pm - Fulton Street Rooms (Product Showcase Track): How to Grow your Investor Business presented by John Cate, Field Market Specialist, Finance of America Commercial

Join John Cate with Finance of America Commercial to learn how 3 niche products can help you grow your income in 2020. Create recurring income streams in 2020 with fix and flip lines of credit for purchase or refinance with a one-time close. Target small to medium size builders and build-to-rent investors financing lot and construction with a one-time close. Help buy and hold investors with cash out refi and purchase money loans for rent-ready properties. Finance large investors who have large portfolios of single family rentals with a single blanket loan, and single loan payment, for multiple rental properties. You will learn about products and best practices for a top producer for building a successful niche business with real estate investors and builders.


3:30pm - 4:20pm - Vieux Carre Ballroom (Product Showcase Track): Just the Facts Ma'am (and Sirs) featuring Keith Bilodeau, Senior Vice President of Wholesale Production, Freedom Mortgage

Stay Informed and Win While Embracing a Culture of Respect in Polarizing Times

Brokers are poised for an incredible year ahead – but are you aligned with the right partners to help you maximize your potential?  Gain new perspective and cut through the cloud of confusion and misconceptions to learn “just the facts” virtues of different investor models and how to compete on the basis of execution. Industry veteran, Keith Bilodeau’s message is a simple, yet vital one – fierce competition blended with respectful cooperation leads to increased connections, trust and success. 

4:30pm - 5:30pm - Vieux Carre Foyer/Ballroom: Happy Hour with our sponsors and Four Sponsor Spotlights!

6:00pm - 8:00pm: Enjoy the Mardi Gras parades routed in front of venue! (6:15pm - Krewe of Druids; 7:00pm - Krewe of Nyx)

Thursday, February 20, 2020

9:00am - 10:50am - Vieux Carre Foyer/Ballroom: Breakfast with our sponsors!  Ten Sponsor Spotlights!

9:00am - 4:30pm - Vieux Carre Foyer/Ballroom: Mingle with our sponsors throughout the day at our interactive sponsor-focused areas!

10:30am - 11:20am - Vieux Carre Ballroom (Product Showcase Track): Breakout Session presented by homeIQ

Learn what homeIQ, NAMB's newest member benefit, can do for you!  

Protect your clients from going to other mortgage companies.  Upload your database and homeIQ will generate a monthly report sent to your clients with real-time data on their home and any savings opportunities!

Realtors care about one thing, "How do I get more business!"  Leveraging homeIQ, you can provide Realtors state of the art lead-generation and nuturing platform at no coast.

In addition, receive alerts of refinance options available for your clients.  Providing real-time refinance options enables you to stay in front of your past clients, building trust and credibility to win their future and referral business.

Attend this informative session and learn how homeIQ can help you and your business!


11:30am - 12:50pm - Vieux Carre Ballroom (Lunch Cost included in Professional Development Track): Building a Diversity and Inclusion Program featuring LaTanya Ard-LaBranch, Past President of the New Orleans Metropolitan Realtors Association and Broker-Owner of Weichert Realtors, La Branch & Associations; Ginger Bell, Education Specialist with Go2Training; Kimber White, NAMB President-Elect; Michelle Richardson, Account Executive - HomePoint Financial; Ernest Jones, Jr, NAMB Membership Chair and Nick Krakosky, Senior Account Executive - FirstFunding (Cost for lunch, $25 if not registered for Success Track)

Building a diversity and inclusion program does not just mean doing a few programs on unconscious training and calling it good. Working on diversity and inclusion has to be treated as a business imperative and a strategy.  And it’s likely easier to do so from the start of your own company.

Join, Best-Selling Author, Ginger Bell as she leads a panel discussion on the importance of building a diversity and inclusion program.

If you want to know how to build a diversity and inclusion program, you will want to attend our panel discussion.  In it we will answer the top diversity and inclusion questions:

  • What is diversity in workplace?
  • How can you get the entire company on board with Diversity and Inclusion initiatives?
  • What is the most difficult part of implementing a Diversity and Inclusion program?
  • How can you “bake” diversity into a job description?
  • What are some creative ways to proactively source candidates from underrepresented communities?
  • Biggest piece of advice for getting started with diversity and inclusion?
  • Biggest piece of advice for making sure you are building a diverse customer base and serving diverse communities in your area? 
  • Tips for recruiting for diversity when your company is located in a primarily Caucasian city, and you don’t have the funding to offer relocation?
  •  How to build a diversity with your customers. Your staff? And your business partners?
  • How you can be inclusive with your marketing and recruiting.
  • What you should be doing to build your marketing to be inclusive.
  • How can we as an industry create inclusive education?

You don’t want to miss this exciting panel discussion!  


1:00pm - 1:50pm - Vieux Carre Ballroom (Product Showcase Track): Build Long-Term Thinking with Customer For LifePresented by Home Point

The mortgage sales cycle is a slow one — but when customers decide to reinvest, they move fast. Building a long-term business means keeping your customers, and that’s where Customer For Life excels. By retaining over 95% of the loans we originate for servicing, Customer For Life is Home Point’s way of helping you keep your pipeline full today and tomorrow.

2:00pm - 3:20pm - Vieux Carre Ballroom: (Professional Development Track): Government Affairs Update presented by Roy DeLoach, NAMB Lobbyist

Roy DeLoach is a Washington, D.C. based attorney and lobbyist with more than 20 years of legislative and regulatory experience in the financial services sector and related industries.  He has a particularly extensive background in a number of issues related to housing finance, including mortgage origination, loan servicing and secondary market transactions.

In addition, DeLoach is expert on securities and Internet based financial transactions.  He was instrumental in gaining an amendment to the Dodd-Frank Wall Street Reform and Consumer Protection Act to limit the potential negative consequences of the law on his client, a trade organization representing a major sector of the U.S. residential mortgage market.


2:30pm - 3:20pm - Fulton Street Rooms (Product Showcase Track): YOUR Next Level of Sales…In #REVERSE presented by Lorraine Geraci, Vice President of Learning and Development, Finance of America Reverse

Get ready to accelerate your business with FAR in 2020!  Join Lorraine Geraci to learn how to help the largest demographic of people who will need housing choices in retirement for many years to come. Whether to refinance, purchase, and/or establish wealth management for financial longevity, retirees are using a variety of Reverse mortgage products that you need to know more about.  Double your business and your client relationships by finding out how to get to your next level…in Reverse by partnering with the #1 wholesale reverse lender* in the US – Finance of America Reverse LLC.

* Since December 2011. Based on trailing 12 months’ endorsement volume. Source: Reverse Market Insight.


3:30pm - 4:30pm - Vieux Carre Foyer/Ballroom: Happy Hour with our sponsors!

5:00pm - 7:00pm: Enjoy the Mardi Gras parades routed in front of the venue! (5:00pm - Knights of Babylon; 5:45pm - Knights of Chaos; 6:00pm - Knights of Muses)